ErGoManagement, LLC

Market Research Field Management

Elke G. McAteer started ErGoManagement, LLC in 2006 after working as a project manager at Wolf/Altschul/Callahan, Inc. in NYC for 9 years and at Plaza Research in Paramus, NJ for 6 years. Her business specializes in Field/Project Management for Market Research focus groups, indepth interviews – both in-person, phone and online – and ethnographies, or in-home interviews.

Field Management services include:

• Booking facility
• Obtaining directions, hotels, etc. for each facility
• Providing clients with a written Facility Info sheet
• Updating clients with recruiting reports/spread sheets
• Providing facility with a written form of client’s needs for day of study

Screener development includes:

• Providing facility with detailed Spec Letter
• Summary Sheet breakdown
• A written rescreener to be used by the facility as respondents are being checked in

For Ethnographies (in-home interviews), you will be provided with directions for each respondent from Point A to Point B to Point C and back to Point A – all formatted in a Word document. Each respondent is also called and emailed to confirm directions to their home and is rescreened on a few key questions to make sure they qualify.

ErGoManagement, LLC has managed projects for a number of reputable clients on studies involving the following subject matter (to name a few):

• Pneumonia Vaccinations
• Cyclists
• Cruises
• Weight Loss
• Credit Cards
• Toilet Tissue
• Retail Stores
• Salad Dressing
• Air Fresheners
• Restaurants
• Makeup/Perfume
• Alcoholic Beverages
• Snack Foods
• Store Circulars

Call or email ErGoManagement, LLC and see how they can help you with your next study!